Articles on CRM, Salesforce, and customer operations from Obsonator — bridging business and technology.https://obsonator.com/https://obsonator.com/blog/first-reaction-on-claudeforce/https://obsonator.com/blog/first-reaction-on-claudeforce/Four first thoughts on the Claudeforce announcement: adoption, imperfect CRM data, pricing and ROI, and where AI in the CRM goes next.Thu, 27 Aug 2026 00:00:00 GMThttps://obsonator.com/blog/salesforce-is-lego-bricks/https://obsonator.com/blog/salesforce-is-lego-bricks/Knowing Salesforce doesn't mean knowing your Salesforce. Why a CRM org is like a Lego build — and the real skill is building something special without making it impossible to keep building.Tue, 25 Aug 2026 00:00:00 GMT