I help businesses transform through design and UX. With 15+ years of experience, I bridge strategy and execution, ensuring design isn’t just beautiful, but impactful.

Connecting au pairs with host families

At Cultural Care Au Pair, I worked on designing the full experience for both new au pairs and U.S. host families. Together with the team, we mapped out the entire journey and created a solution that felt clear, supportive, and consistent—for young people from around the world as well as busy families with kids.

Rebranding cultural exchange

I helped refresh the look and feel of EF’s high school exchange program, aimed at students dreaming of an experience in the U.S., UK, or Ireland. The goal was to create a brand that felt globally relevant, locally adaptable, and emotionally honest.

Designing a global boarding school

EF Academy needed a new identity to match its modern campuses in Pasadena, New York, and Oxford. I helped shape that—from early strategy through to rollout—crafting a design system that felt fresh and forward-looking while still grounded in academic tradition.

Part of EF’s global brand team

As part of EF’s central brand team, I contributed to the evolution of EF’s visual identity across everything from digital interfaces to Tour de France jerseys. I’ve worked on brand systems—icons, colors, guidelines—that help connect EF’s programs across age groups, markets, and platforms.

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Östra Ansgarigatan 92
216 13 Limhamn